Build the new thing. Scale the good thing. Heavy on the awesome-sauce.

For nearly 20 years I've been designing digital products across social platforms, healthcare, and B2B SaaS, and along the way I've picked up a stubborn belief: the best design work happens when strategic impact, craft, and the people doing the work are all treated as non-negotiable. Not one at the expense of the others.

Most recently I led product design at Assent, untangling the kind of supply chain compliance problems that make compliance managers sweat and users quit. Before that, I’ve worked in every flavour of org from scrappy startup, scaling healthcare platform, to enterprise SaaS. Which is another way of saying I've seen how design gets watered down, and I've learned how to keep it from happening.

On AI: I use it. Daily. It's an accelerant for the messy early phases, like synthesizing research, prototyping ideas, building internal tools for my team. But taste, customer context, and hard-won judgment aren't things you can prompt your way into. That part is still the job. And that part, honestly, comes from life, not just a career.

I grew up in South Africa, live in Ottawa, and I’m relentlessly curious about people, ideas, technology, and food, which makes me pretty good at this work, and a genuine liability around a proper braai (bbq), a record store, or a damn good book.