Zenxmed Logo

Delivering exceptional care to patients.

The Process

Zenxmed was started by physicians who were aware of the rising cost of healthcare in North America and the increasing volume of medical information that was changing daily. Overworked, under-resourced and frustrated by the industries inability to advocate on behalf of practicing physicians, they wanted a resource that served their needs and allowed them to stay on-top of current medical practices.

 
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Delivering exceptional care to patients.

The Process

Zenxmed was started by physicians who were acutely aware of the rising cost of healthcare in North America and the increasing volume of medical information that was changing daily. Overworked, under-resourced and frustrated by the industries inability to advocate on behalf of practicing physicians, they wanted a resource that served their needs and allowed them to stay on-top of current medical practices.

 

My Involvement & Role

In my first year, I led a team of designers and developers through a user-centred design process that covered research, several iterative design sprints with user testing to evaluate their efficacy. In my second year, I became product owner, managing the project sprints and roadmap, and the product and UX strategy.

 
 

The Process

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Qualitative Research

We started with 1-on-1 interviews with physicians to get a better understanding of how they worked, their frustrations and the resources they needed. This included sending out surveys to get broader insights and an extensive competitive review process.

 
 

The Process

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We started with 1-on-1 interviews with physicians to get a better understanding of how they worked, their frustrations and the resources they had and needed. This included sending out surveys to to quantitative insights and an extensive competitive review process.

 
 
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We just don’t have the capacity to remember everything we've learned…plus all the newest updates to guidelines…for every patient on the spot.
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Exploration

Once we got a handle on our audience, and the pain points they had at point-of-care and the tools they used, we  put together some high-level personas, that were distilled down to what our users' goals and behaviours were.

We then mapped out user journeys to further highlight where Openxmed would come into use, then explored these scenarios with a prototype we could test with physicians.

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We just don’t have the capacity to remember everything we learned…plus all the newest updates to guidelines…for every patient on the spot.
Image

Exploration

Once we got a handle on our audience, and the pain points they had at point-of-care and the tools used, we  put together some high-level personas, that were distilled down to what our users' goals and behaviours were.

We then mapped out user journeys to further highlight where Openxmed would come into use, then explored these scenarios with a prototype we could test with physicians.

Image
 
Image
We just don’t have the capacity to remember everything we learned…plus all the newest updates to guidelines…for every patient on the spot.
Image

Exploration

Once we got a handle on our audience, and the pain points they had at point-of-care and the tools used, we  put together some high-level personas, that were distilled down to what our users' goals and behaviours were.

We then mapped out user journeys to further highlight where Openxmed would come into use, then explored these scenarios with a prototype we could test with physicians.

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Design

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The Mobile App

Our aim with Openxmed was to ensure that users could navigate through large amounts of content quickly, in a logical order, based on decisions they would make when with a patient.

The initial design used a very muted colour palette, with the intent of using the content as the main focus. However after doing some research on the colours used in the medical industry, I wanted to test out some ideas, with a goal of standing out in a sea of blues and greens, and then also to have a colour that would heighten the level of attention when using the app.

After testing out some other colour variations, the red UI was working and getting more attention, so I went with that direction.

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We crafted an onboarding flow, that was simple, but had to capture necessary information to create an account, and also allows us to verify their credentials.

This was a challenge, as the goal to create a 'physician-only ' community, had to involve a solution that could scale as we signed on more physicians.

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The Openxmed CMS

A vital component to Opexmed was the creation and delivery of content to the platform.

With a growing interest from medical students and residents, we grew our contributor team to cover a variety of specialty topics, and developed a process to ensure that all content was evidence-based and vetted by the medical leaders onboard.

This is where I outlined a streamlined feedback loop for the contributor team, and designed a publishing flow that was easy to follow, and collaborative.

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The CMS allowed for contributor teams to build out the content in a visual way, with actions and functionality to integrate medical evidence and references. The administration of the content also ensured that contributors could view content on the their mobile devices as they were building it out.

Being the heart of the platform, the Openxmed CMS is poised to scale with a growing community of physicians, who are genuinely excited about contributing and improving the delivery of medicine to their patients.

 
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Design

Image

The Mobile App

Our aim with Openxmed was to ensure that users could navigate through large amounts of content quickly, in a logical order, based on decisions they would make when with a patient.

The initial design used a very muted colour palette, with the intent of using the content as the main focus. However after doing some research on the colours used in the medical industry, I wanted to test out some ideas, with a goal of standing out in a sea of blues and greens, and then also to have a colour that would heighten the level of attention when using the app.

After testing out some other colour variations, the red UI was working and getting more attention, so I went with that direction.

Image

We crafted an onboarding flow, that was simple, but had to capture necessary information to create an account, and also allows us to verify their credentials.

This was a challenge, as the goal to create a 'physician-only ' community, had to involve a solution that could scale as we signed on more physicians.

Image

The Openxmed CMS

Image

A vital component to Opexmed was the creation and delivery of content to the platform.

With a growing interest from medical students and residents, we grew our contributor team to cover a variety of specialty topics, and developed a process to ensure that all content was evidence-based and vetted by the medical leaders onboard.

This is where I outlined a streamlined feedback loop for the contributor team, and designed a publishing flow that was easy to follow, and collaborative.

Image

The CMS allowed for contributor teams to build out the content in a visual way, with actions and functionality to integrate medical evidence and references. The administration of the content also ensured that contributors could view content on the their mobile devices as they were building it out.

Being the heart of the platform, the Openxmed CMS is poised to scale with a growing community of physicians, who are genuinely excited about contributing and improving the delivery of medicine to their patients.